The Olympus PEN series provides superior optics, interchangeable lenses and multimedia capabilities -- combining the creative freedom of a sophisticated digital SLR with the simple controls and portability of a point-and-shoot. 3 NEW models have just been released, and with features such as the fastest Auto Focus on the planet, now is the time to buy a PEN.

The new FAST (Frequency Acceleration Sensor Technology) focusing system provides a stunning new level of autofocus performance besting even the fastest professional SLR cameras. An all-new 35 zone AF system features tighter focusing points and improved AF tracking capability

The new 12.3 megapixel sensor is optimised to maximise the performance of all m.Zuiko digital lenses in any shooting condition. Improvements to the sensitivity and read-out speed of the existing sensor makes ISO 12,800 shooting and Full HD movie recording with 120fps possible.

Say goodbye to blurry images. Olympus’ in-body image stabilization technology makes it possible to use any Micro Four Thirds lenses (or Four Thirds lens), from wide-angle to telephoto, for perfectly clear, crisp photos no matter what the shooting situation, even in low light!

Up to TEN in-camera Art Filters (Pop Art, Soft Focus, Pale & Light Color, Light Tone, Grainy Film, Pin Hole, Diorama, Cross Process, Gentle Sepia and Dramatic Tone) with advanced Variations and Art Effects allow users to express their creativity and unleash their artistic side. Photographers can select multiple Art Filters at once to be applied when taking a photo, as well as while filming in HD quality.

Fans of the award-winning Olympus PEN family of cameras now have the new Flagship Olympus PEN E-P3: the ultimate PEN for visual expression. Designed for photographers who want total control over their creative vision with a camera portable enough to travel the world, the powerful Olympus PEN E-P3 delivers professional image quality, the world’s fastest auto focus, built-in creative features, and a new OLED touch screen in a classic, all-metal body with fully advanced controls.